【Purpose・Overview】
The Content Overseas Distribution Association (CODA) was founded as private
organization with the purpose of promoting the overseas distribution of Japanese content
including music, films, animation,TV programs, video games and publishing.
We engage in various content protection activities in cooperation with both domestic and
overseas government agencies, related organizations and contents holders.
We engage in joint enforcement efforts with the Motion Picture Association (MPA) with
their full support. When MPA finds pirated copies of Japanese content through their
investigation, we join force with them and take appropriate measures against the infringer.
The initiatives have been carried out since 2005 in order to seek further supports from
local regulatory bodies in Mainland China, Hong Kong and Taiwan, where relatively large
volume of pirated copies are distributed, and they have resulted in considerable
achievements.
Countermeasures against Illegal Online Distribution CODA’ s Automated Contents Monitoring Center
Copyright infringement on the Internet, including unauthorized uploading to UGC (User
Generated Content) sites, represented by video posting sites, has become a global
problem. In FY2009, CODA began a countermeasure against illegal uploading as a
demonstration experiment by the Ministry of Economy, Trade and Industry. Specifically,
CODA started operating the “Automated Contents Monitoring Center” that combines site
monitoring using crawling technology and digital fingerprinting technology to identify
(verify) infringing contents.
The Center, which shifted to voluntary operation in FY2012, sends removal request
notices for unauthorized uploaded videos to each site operator with the cooperation of
content holders and has maintained a high removal rate.
In July 2016, we launched “air receiving,” which generates fingerprints simultaneously
from TV broadcasts, allowing us to find infringing videos quickly after TV broadcasts. In
FY2020, these comprehensive measures increased the number of videos and sites that
slipped through the fingerprints. Therefore, we have strengthened “human monitoring,”
which involves exhaustive “visual” monitoring, to detect and remove illegal uploads early.
For YouTube, which has an exceptionally high number of uploads as a general service,
we have received a Content Verification Program (CVP) from Google to expedite the
process further. We are also proactive about reach and storage sites that are difficult to
process by the system.
CBEP：Cross-Border Enforcement Project
There is no end to the malicious piracy websites abroad that infringe on a large amount of
Japanese content. Furthermore, there are no means or systems in place to quickly identify
operators of overseas piracy sites. Due of the existence of domain registration and
bulletproof hosting companies that provide complete confidentiality services, it is
becoming increasingly difficult to identify the operators of piracy sites.
There are also concerns that the widespread use of high-performance mobile devices and
the arrival of the 5G era (personal, fast, high capacity) will have an impact on piracy sites.
Under these circumstances, CODA launched the Cross-Border Enforcement Project
(CBEP) in April 2021 with support from the Ministry of Economy, Trade and Industry in
order to strengthen international enforcement procedures.
● It is necessary to systematically establish an effective investigation system as soon
as possible.
● We will fully utilize the knowledge and experience of ethical hackers working with
CODA to develop a single package of international enforcement systems for
malicious piracy sites.
Direct Countermeasure
Trademark Operation
The trademark of CODA, "CJ Mark," is printed on packages
of Japanese contents and products such as music, films,
animation, TV programs, video games, toys, and books. In
the case of audio-visual works, the trademark also appears
on them. CJ Mark is registered in 7 different countries and
regions that include Japan, the United States of America,
EU, China, Hong Kong, Taiwan, and South Korea.
If any pirated copies of Japanese content get distributed
with CJ Mark in any of those countries or regions, we can
take more extensive measures against the infringer by exercising our trademark right in
addition to the copyright of the rights holder of the respective content. In fact, CJ Mark has
successfully been put in use to take criminal actions in Hong Kong since 2008.
Our corporate members can make use of CJ Mark once they sign a trademark licensing
agreement with us.
August 2002: Founded with support of Ministry of Economy, Trade and Industry (METI) and the
Agency for Cultural Affairs (ACA)
April 2009: Registered as a general incorporated association
December 2013: Merged office with The Anti Counterfeiting Association
January 2022: CODA Beijing Office starts activities as an NGO
【History】
SAMPLE
Infringed Copies
CJ Mark removed
before copying
Copied without
removing CJ Mark
Obvious pirated copy
Infringement of CJ Mark
Copyright
law violation
Trademark
law violation
Legitimate Copies
CJ Mark on image
Package
with CJ Mark
Japanese
Industrial Association,
Content Holders
Ministry of Economy,
Trade and Industry
Foreign
Industrial Association,
Content Holders
Domestic
Overseas
KCOPA
Korea Copyright
Protection Agency
Foreign Government
Agency
Agency for
cultural Affairs
National Police Agency
Ministry of Public Management,
Home Affairs, Posts
and Telecommunications
ACA
The Anti Counterfeiting
Association
MPA Motion Picture
Association
IFPI International Federation
of the Phonographic Industry
About CODA
Number of Targeted Sites
Number of Notices (URL)
Number of Takedowns (URL)
Average Compliance Rate
46
4,113,859
3,035,405
73.78%
Results of Takedown Requests（Between August of 2011 and March of 2024）
Results of joint enforcement efforts (Between January of 2005 and March of 2024)
Num of Cases Num of Seized DVDs, etc. Num of Illegal upload Num of Arrests
Hong Kong
China
Taiwan
TOTAL
1,329
13,866
2,219
17,414
1,615,983
4,398,016
981,064
6,995,063
210
0
16,010
16,220
1,282
304
2,243
3,829 Since 2005, we have held training seminars for local regulatory bodies in mainland China,
Hong Kong, and Taiwan, to provide them information concerning characteristics of
Japanese contents and methods to identifying their infringing copies.
Since 2013, we have extended to other ASEAN nations to hold such training seminars.
Training Seminars
In 2023, the operator of B9GOOD, the largest
anime piracy site for Japanese users, was arrested
in China. B9GOOD showed Japanese content in
Japanese, and about 95% of its traffic was from
Japan. Having a full-scale criminal investigation
carried out in China following a criminal complaint
from CODA is a great milestone.
B9GOOD, Japan’s Largest Piracy Site, Brought Down
Video
Sites
Automated monitoring
and takedown notice
system
Direct Recording ofBroadcast Contents
(Real Time Monitoring)
URL registration
Sending out
takedown notice
infringement
Keyword search
Examination
Examination
Automated
monitoring system
Verification
system
for pirate videos
Notice Issuance
system
Data for Verification of Contents
Other Than Broadcast Contents
Rights
Holders
Confirmation
Manual Monitoring Team
We conduct digital forensics and digital profiling surveys. We also secure evidence
that leads to operators of piracy websites by, for example, completing subpoena
procedures to request that CDNs, etc., disclose sender information.
Ministry of Economy, Trade and Industry CODA
International law firms
Investigation team
Cybersecurity expert group
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